A client was sending emails through a sales team, using mass sends based on an excel sheet and one-time sends to individuals. More than 40 hours per week was wasted sending 20,000 emails. Worse, human error was common and IP health suffered. With 30,000 prospects and counting, our client needed an emergency automation solution.
Bespoke Inbox created a two-phase approach. First, we created a semi-automation system, using Excel sheets to trigger personal information to more than 30,000 individuals, instantly making the process scalable. Next, we moved the client to a fully automated process, saving hundreds of labor hours.
Reduction of hours: Turned 40 hours of work per week into one.
Our client had several products for sale, many which were low-ticket items with missed upsell opportunities. As a result,loyal customers left after purchase without offering reviews or buying other products.
A multi-tiered segment was created with loyalty levels, identifying the number of purchases a customer had made and what further purchases they might make next. We asked users for testimonials and created a loop strategy of upsell-to-downsell tactics dynamically generated by past purchases. We created lead scores that functioned within a client loyalty matrix for "next best sell", and included value-adds and loyalty bonuses.
A client came to Bespoke Inbox with no digital presence and no email system. The client sent loyal customers emails during the Christmas season and occasionally the summer. As a result, existing customers were loyal, but no new clients had been acquired for nine months. Without proper marketing support, closing was impossible for sales.
We created a cross-channel funnel triggered by traffic that signed up for a free item on the client’s website. We delivered a combination of email, SMS, and sales calls to engage and close new prospects.
$250K in 90 days
10+ new clients per month
Our client’s website featured products segmented by location, interest, budget, time of activity, and type of activity. Communications were generic, with “buy” as the only call to action. Personalization based on the customer journey was non existent.
We developed a series of workflows to guide personalization. Each user was divided by what they searched for: location, budget, or activity. A series of emails with several workflows were then created for engagement, upsells, and a final close. To further personalization, dynamic content for segmentation was used. This allowed each user to see information based on what they were searching for to create dynamic and personalized content.
Our client was working with a “freemium” app that required interactivity to work. While sign ups to the app were continuous and growing from other marketing efforts, in-app engagement immediately dropped.. The low engagement ratio led to failed marketing efforts and difficulty scaling.
Bespoke Inbox created a continuous series of optimised messages using cross-channel tactics to remind individuals to use the app. Channels included SMS, push notifications, two bots within the app for conversations, and email. The channels worked with an omni-messaging approach, allowing communication to follow theme-based materials to increase interaction and optimise messaging.
A “loop” strategy was used. This allowed user sat different levels of engagement to receive different messages. If interaction levels changed during messaging, users were looped into different workflows and continued to receive omnichannel messages based on how their interactivity changed.
Our client had an effective newsletter list of prospects and sign ups. However, information was sent sporadically. The brand was hoping to engage leads two or three times per week., However, content creation slowed the process and emails were sent every two to three months.
Bespoke Inbox created an extended automation email series that spoke to users over a period of 60 days, specifically for engagement on sign up. The engagement was followed up with an upsell to introductory, low-priced materials to increase sales.